Companies definitely astroturf on Reddit, but, they do it through third or even fourth parties. There is a whole micro industry of vote buying and comment spamming, ad firms or companies will pay such groups to add certain messaging to their comment spam. You can actually make a quick buck by selling any old Reddit accounts to such groups.
If it’s not corporations then it’s PACs astroturfing. It’s nothing new.
Companies definitely astroturf on Reddit, but, they do it through third or even fourth parties. There is a whole micro industry of vote buying and comment spamming, ad firms or companies will pay such groups to add certain messaging to their comment spam. You can actually make a quick buck by selling any old Reddit accounts to such groups.