This seems like a waste of time to me when you could instead focus on Coal or things that matter
Individualistic solutions to systemic problems have zero chance of working.
they 100% work.
that’s why they do it.
they make sure to shift the blame, to make sure the system remains unchanged and people who are profiting from what is basically omniside keep profiting from killing the planet and everyone in it.
They don’t work though, they just convince people it does.
you missed my point.
it works because the intended purpose is to shift blame and avoid any actual regulations/policies that will actually solve the problem.
they work because the intended purpose is to increase profits and fuck over everyone
If you wanted my screen time to be more efficient, please explain all these JS and CSS frameworks you are requiring me to load.
Is that advert backlit ALL DAY?
Think. Think again.Think about industrial energy use and lack of government enforcing landlords to install insulation and solarEh, I can give a pass to this because even if it wasn’t this ad, another one would be in its place burning the same amount of energy.
Wouldn’t it still be more useful to display an ad criticizing this kind of 24/7 lit ad?
If this university hadnt bought this meaningless advert it would have a tiny reduction in the demand for advertising potentially leading to less always lit billboards being made. So no, they dont get a pass for it.
If my goal was to try and damage the organization of groups looking to drive environmental initiatives, this is what I’d do. One of the things, anyways.
Did one of the worst students in graphic design make this?
It’s fucking awful.
Why is “on trees” circled?
Why is the first “think” crossed out.
Why would I think again when they dismissed my first attempt?
What is the significance of the paper in the centre being torn?
Is WiFi the issue?
Is screen time the issue?
What if I use WiFi without my screen?
What if I put my phone in aeroplane mode?
Do they want us reading newspapers or some shit?
Isn’t cutting down trees also kinda shit for the environment?
As far as activities you can do in your leisure time go, browsing through your phone probably has less environmental impact than anything other than napping. Even say, reading a (physical) book is usually going to require you to go to a bookstore or library (or worse, have it delivered) which will have carbon expenditure.
Exercise, board games, write, read a book you already own, socialise with housemates/neighbours, do any of a billion hobbies, do anything where you only have to walk to the place. Go for a walk, go foraging, sit in the sun, do some gardening, plant some seeds from your own fruit, volunteer somewhere local, draw stuff, craft stuff, daydream, do some puzzles, do some DIY repairs.
I’m not saying these things are ideal, some will be more possible than others due to circumstances. But I mean it did take two minutes to come up with that list of (typically) enjoyable stuff to do in your leisure time that has net neutral or even net positive environment impact.
I don’t think it’s good nor correct to say the phone usage is the second best possible ‘leisure’ thing you can do with your life for environmental impact. Depending on how granular one got, it wouldn’t even make #100.
All of those are way more rewarding than scrolling on a phone, but most of them actually have a higher carbon footprint. Not that life should be lived purely on that metric, but the ad aims to guilt people for their screen usage. Reminds me of a discussion I read around this chart:
Modern batteries are so efficient that an e-bike has less carbon footprint than traditional cycling- which in itself is much more efficient than walking.
Yeah, ok, but this is obviously just an ad, when have they become relevant to anything?
Ah the UEL, where you can do useful studies that don’t require screen time:
MSc Artificial Intelligence
MSc Artificial Intelligence (with placement year)
MSc Big Data Technologies
MSc Big Data Technologies (with industrial placement)
MSc Blockchain and Financial Technologies
MSc Blockchain and Financial Technologies (with industrial placement)
MSc Cloud Computing
MSc Cloud Computing (with industrial placement)
MSc Computer Science
MSc Computer Science (with industrial placement)
MSc Computing
MSc Computing (with industrial placement)Or Business and Finance where you can learn how to make people consume and buy mooooore!
I thought you learned about cocaine and getting others to do your work.
Well OC, I did mention Business and Finance
It’s cheaper and easier to make people feel bad than it is to take reasonable steps to actually solve our environmental problems. Plus, this option lets you be smug and judgmental.
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YouTube & TikTok use far more resources than AI
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“YOUR screen time is destroying the environment!” Says screen that is using electricity 24/7.
The fluorescent tubes to power this thing all day for months probably uses more power than my router does in its life time.
The climate after i send electromagnetic waves at 2.4 GHz frequency:
Look I see what you mean but we finished coal. We closed the last coal power station last year.
The light that powers that sign likely uses more power than is going to be saved by people turning their screens off because of it
oh fuck off with that logic, a message needs a platform to be heard. Yelling at the top of your lungs about the axe-murderer isnt going to get you anywhere if you’re in his basement with the bodies. Get on his roof and yell
They could always use a poster…
“But the trees used to cut that poster and the glue used to put it up, along with the lighting needed to make it visible at a distance would incur unforgiveable costs on this planet…”
It IS a poster with a backlight that was already there.
This isn’t BP throwing out a million dollar PR campaign to improve their image after polluting the ocean, this is a university putting out a PSA to drum interest about sustainable ways of using our digital devices.
They printed a poster and rented an illuminated poster board that was already there to do so. It’s the same contradiction as using a diesel train to attend Friday for Future’s rally. Sometimes you have to just have to use the most practical medium to get your message out
What exactly is this PSA telling people? The message seems to just be “screens use electricity, and we’re doing vague sustainability research around that”.
I think this could have been a spam email and it would have achieved the same outcome. Not to mention that electricity is getting greener by the day, and personal device usage is such a small portion of electricity use it might as well be zero
Well I typed in the link to their page, and it’s… nothing. They’re literally not saying anything, just talking about some bs initatives with their corporate sponsors. Yes, fine, this is silly nonsense
This isn’t a worth while message.
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AI slop is a different topic.
I don’t think anybody turns their phones on thinking “I wonder what halfbaked AI generated video i can watch now?”
one viral AI avatar or “Barbie Box” image can consume enough energy to fully charge an electric car several times.
A Model 3 battery is 200,000-300,000 kiloJoules.
Absolute worst case for an image, even taking very extreme estimates and amortizing out all the training, is like 30 kJ. Maybe 70 kJ for a slop video that takes under a minute to render, which is on the order of browsing Lemmy on a laptop for a bit. For reference, a local generation with FLUX dev on my 3090 is 2 kJ per image, and that’s relatively inefficient.
I’m just saying, that is a bad comparison, as EVs take an absolute truckload of electricity to run.
Updated version of the “turn the water off while you’re brushing your teeth” ads in the 80s/90s. If you can afford ad spend, you’re a bigger problem than the people targeted by it.
