Ironically, almost, when they finally released a phone model with an excellent micro touchpad to replace the e-clit, they also cheaped-out on the keyboard and ruined that. It was love with that new touchpad until the corner of the keyboard fell in - it always did - and then it was pure hate.

If they could have stopped trying to chase apple and just focused on an ever-stronger private phone with a good keypad, they could have kept their security tight, avoided the 'sploit and differentiated on that.

They still could - they’re still burning the bank slowly - but I don’t know whether that’s sexy enough to win them investors. Hard to have AI and security.