It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I think a touchscreen is fine as long as real buttons exist for things a driver might want to manipulate while driving. My Outlander has a fairly large touchscreen that offers media and navigation control, but everything else (climate, drive modes, cruise control/drive assists, windows, locks, etc) is real buttons and dials, and there are also an extra set of basic media controls on physical buttons as well (volume, next/prev track, tuning).
I’m quite happy with that. And the passenger still gets all the touchscreen bells and whistles if they want to explore the map or set up playlists or whatever.