• Anticorp@lemmy.world
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    11 months ago

    Coca-Cola is an evil company, so I’m not surprised. All they had to do was make cola, and be cool. Instead they operated like a criminal cartel, murdered labor activists in third world countries, exploited workers, bribed politicians, and evaded taxes. They should crumble under the weight of their crimes. If the government bails them out then we should all protest heavily.

    • primrosepathspeedrun@lemmy.world
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      11 months ago

      I think it would be fair to destroy product you see in stores. something to weaken plastic on the outside of bottles, or shaking them. things that make product unsellable, or make it make a mess.

      these companies are beyond evil, clearly simple “im not buying this” doesn’t work; retailers must be punished for stocking this shit.

      • Burn_The_Right@lemmy.world
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        11 months ago

        Your motivation is honorable, but this plan would only impact innocent retail employees and would not hurt Coca-Cola at all. I like your initiative, though.

        • ChickenLadyLovesLife@lemmy.world
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          11 months ago

          Some retail stores now operate on a model where they essentially rent shelf space to wholesalers, who are responsible for stocking the shelves and keep all the money from sales of their product.

            • primrosepathspeedrun@lemmy.world
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              11 months ago

              see, reducing demand at a retailer level is a lot easier to democratize and give kids to do so they feel empowered. plus it makes them think about OTHER products that are associated with awful shit. maybe, someday, I could even go grocery shopping without having to google every single god damn thing I put in my cart!

  • Optional@lemmy.world
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    11 months ago

    With a wink and a nudge, transactions are often structured to shift profits from high-tax countries to low-tax countries to cut their tax bills. The most popular target for transfer pricing abuse is intangible property, including licenses for manufacturing, distribution, sale, marketing, and promotion of products in overseas markets. Since intangible property doesn’t really have a physical home—unlike, say, real estate—it’s easy to transfer it to countries that offer certain benefits, including more favorable tax treatment. (That’s what’s in dispute in the Coca-Cola case.)

    Ugh

    • H Ramus@lemm.ee
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      11 months ago

      The intangible property for coke is a secret recipe that is preserved in some vault in the US. There’s no transfer of IP here and that’s not what’s in dispute.

      The facts are centred around the profitability of concentrate producers that earn the super profits. Operating entities and the US makes a slim margin.

      You can read a better informed analysis here.

      • Optional@lemmy.world
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        11 months ago

        The dispute centres on Coke subsidiaries in Ireland, Brazil, Eswatini and four other countries that manufacture concentrate, the syrup that gets mixed with carbonated water to make drinks such as Coca-Cola, Fanta and Sprite. The subsidiaries sit between the US parent company, which owns the brands, and the bottling companies that make the final product.

        The company routinely shifted production of concentrate to countries with favourable tax rates, the US tax court found. The subsidiary in Ireland, which had a tax rate as low as 1.4 per cent, at one point shipped to bottlers in 90 countries.

        Unlike independent contract manufacturers, which typically have low margins, an IRS analysis found these Coke subsidiaries were unusually profitable — earning a return on assets two-and-a-half times that of the US parent company that owns the iconic brands. By controlling how much the subsidiaries must pay other parts of the Coke network for use of the brands and marketing, and by setting the prices they can charge bottlers, Coke itself in effect decided their profitability, the court heard.

        Those profit levels were “astronomical”, Judge Albert Lauber wrote in an initial ruling in 2020.

        • H Ramus@lemm.ee
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          11 months ago

          The company routinely shifted production of concentrate to countries with favourable tax rates

          Manufacturing is different than IP transfers.

          the US parent company that owns the iconic brands. By controlling how much the subsidiaries must pay other parts of the Coke network for use of the brands and marketing, and by setting the prices they can charge bottlers, Coke itself in effect decided their profitability, the court heard

          IP is owned by the US. What they’re describing is transfer pricing. Subsidiaries are owned by coke hence by definition coke sets the prices under which the US charges for their IP. It’s tax advantageous to charge a low amount to shift profits to low tax jurisdictions.

          Numbers look massive but overall not large enough. Coke is gigantic and the dispute spans multiple years. The IRS hasn’t always covered themselves in glory and they may still fumble a technical aspect on the burden of proof.

          Interesting to see it unfold but coke has a history of environmental, business and humane malpractices. This is just another outcome of such business model.

    • ImplyingImplications@lemmy.ca
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      11 months ago

      Coca Cola ensured that international drug laws grant them an exception to use real coca leaves (with the cocaine extracted from them first). Oddly enough, they could still make their cola taste the same without the leaves. The reason they still use them is because they likely wouldn’t be allowed to call it “coca” cola it it had no coca leaves. The name was so recognizable that they asked for an exception to drug laws rather than change the name of their drink.

  • bizarroland@fedia.io
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    11 months ago

    Good.

    How many people have diabetes because of their Coca-Cola addiction? How many people are overweight and hate their bodies because of all of the non-nutritious sugars they have drank?

    And they have the audacity to not only charge several dollars a pop for their sodas, but to also bottle water in the exact same plant and charge the exact same price for the water they have bottled that they do for their sodas.

    • conditional_soup@lemm.ee
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      11 months ago

      Externalities with no direct impact on the company? No way! Milton Friedman assured me that capitalism was perfectly balanced with 0 exploits!

    • ColeSloth@discuss.tchncs.de
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      11 months ago

      Don’t blame a soda company of you being fat and chugging 130 calories down 12 ounces at a time. Own up to your own shit. “This item tastes good. I blame it for ne being unhealthy because I won’t stop eating/drinking too much of it”

      • KillerWhale@orcas.enjoying.yachts
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        11 months ago

        In isolation that is true, but it’s not a fair game. Own up to your own shit when They lobby against restrictions in schools to target children with their addictive substances. They have marketing budgets in the hundreds of millions to convince us one more won’t hurt. They employ psychologists to come up with the most manipulative strategys.

        It’s not a level playing field.

  • Freefall@lemmy.world
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    11 months ago

    I am sure they totally haven’t made any money off the taxes they didn’t pay. I’d love to steal a million dollars and only get fined a million dollars 10 years later!

    • espentan@lemmy.world
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      11 months ago

      You’re not going to believe this, but it turns out that no one knew this was happening - they’re all completely innocent! As long as they promise not to do anything immoral ever again, they’re fine. /s