I do wonder if this is due to automated A/B testing, similar to how you can upload multiple thumbnails on YouTube, and the algorithm will automatically choose the one that provides the most traction.
If the sole purpose is to generate as many clicks as possible, that kinda tracks.
With normal news websites, A/B testing could be a thing. We had a rudimentary implementation of that back in 2011 already.
But this is Reuters, a news agency. They are B2B and don’t care about clicks, their business model is selling first hand reporting to other media outlets (e.g. CNN, USA Today etc).
As stories develop, so does the title. Especially when ongoing conflicts are concerned.
I do wonder if this is due to automated A/B testing, similar to how you can upload multiple thumbnails on YouTube, and the algorithm will automatically choose the one that provides the most traction.
If the sole purpose is to generate as many clicks as possible, that kinda tracks.
It clearly states it was edited
Wait what the fuck that’s a thing?? Is that why certain videos seem to change their name weeks later?
That’s done manually on youtube but website like these likely have that feature built in
Yes, they have automated a/b testing for thumbnails and titles IIRC.
With normal news websites, A/B testing could be a thing. We had a rudimentary implementation of that back in 2011 already. But this is Reuters, a news agency. They are B2B and don’t care about clicks, their business model is selling first hand reporting to other media outlets (e.g. CNN, USA Today etc). As stories develop, so does the title. Especially when ongoing conflicts are concerned.