They probably decided that support among the “anti-woke” MAGA folks will outweigh the backlash of everyone else. Just trying to find a way to position on the market.
Though history shows this kind of stuff normally fails, with target audience quickly forgetting the move and the rest not giving a damn.
You need to understand the mindset, the culture, the reason it was even created. It’s not their most profitable line, but it’s not about that, anyway. It wasn’t created to make profit; it’s a real product born of a joke. Daily Wire said men & women are different, a handful of people complained to Harry’s Razor’s, Harry’s ended their business with Daily Wire.
It was initially created solely so men didn’t have to buy from Harry’s. I would argue Gillette as well, but Harry’s for sure, that’s what they launched their product on & they bought IHateHarrys.com & has it redirect to Jeremy’s Razors.
They probably decided that support among the “anti-woke” MAGA folks will outweigh the backlash of everyone else. Just trying to find a way to position on the market.
Though history shows this kind of stuff normally fails, with target audience quickly forgetting the move and the rest not giving a damn.
You need to understand the mindset, the culture, the reason it was even created. It’s not their most profitable line, but it’s not about that, anyway. It wasn’t created to make profit; it’s a real product born of a joke. Daily Wire said men & women are different, a handful of people complained to Harry’s Razor’s, Harry’s ended their business with Daily Wire.
It was initially created solely so men didn’t have to buy from Harry’s. I would argue Gillette as well, but Harry’s for sure, that’s what they launched their product on & they bought IHateHarrys.com & has it redirect to Jeremy’s Razors.
I see, thanks for the context!