So is societal which means it’s not a person or group but all of us. It isn’t just this one thing everyone on the left likes to point out as if that absolves them from having any personal responsibility in the matter.

The concept causes itself to exist by acceptance that it is inevitable.

This is a proposed political idea. It doesn’t make it true and doesn’t make the statement that are options are reduced unless we all allow it to be true.

If the Republican decide to burn all gay people, one cannot claim to be a democrat because they simply want to gas them all.

We decide where the line is drawn. Ignore the propaganda that tells us we have no control over the process. That apathy is how the window shifts, not because the republicans shift.

The Overton window is a way of framing change in the baseline ideology of a population. It is hardly a “law” or dogma of any kind. On its own it’s meaningless, you can’t just couch an argument in “…because of the Overton window.” It’s also got its valid detractors like broken window theory and such.