Tldr climate apocalypse for the coffee plant might shift the market towards alternative plants. While technically true that coffee plantations will struggle in the coming years, this just means higher prices and worse average quality off the shelf.
A bit of nothing news, imho.
Coffee alternatives like rooibos are already here and the market is very resistant. Cheap coffee drinkers are irrationally attached to the bad taste they feel nostalgic for. Fancy coffee drinkers will absorb the higher costs without looking for alternatives. It’s only the tea-adventurous coffee drinkers that care about these innovations, usually due to caffeine consumption restrictions which is also a disputed market because decaf coffee quality is improving.
This doesn’t change anything else you said, but just so folks know, rooibos doesn’t have caffeine, so isn’t really a coffee alternative. Yerba Mate is going to be a better 1:1. Both are earthy and delicious and do recommend either
And at least I’m North America there’s another Maté relative, Yaupon. Both are holly species.
Ok, this is the hedgemeister being really nutty here, but this makes me think of Planet of the Apes (the original, not the remakes), in which there’s some sort of plague that kills off everyone’s dogs and cats, but doesn’t affect apes, who are then taken as pets instead. For some reason this causes them to evolve and take the place of humans as the dominant species. The law of unintended consequences! So along the same lines, if coffee beans go extinct, what if a synthetic alternative is created which accidentally makes humans telepathic, or better yet, removes their need for sleep? If there’s a sci-fi story in there somewhere, please feel free to take it and run with it. As for me, I think it’s time for a lie down . . .
I think you better lay off the “coffee alternatives” if you take my meaning ;)
I find it interesting that they glossed over the simplest solution, which would be switch to buying sustainable, shade-grown coffee thus forcing coffee plantations switch to it from market pressure. But I realize it’s not the main topic of the article and that has its own issues - how to make sure it really is sustainably shade-grown, for one.
But also, maybe this is my cynicism showing, did anyone else think these sustainable coffee-esque options wouldn’t stay sustainable if they became popular? Especially with something like annual crops, once other companies see there’s money to be made they’ll jump on the trend and now land (and forests) is being cleared for these crops.
It’s certainly interesting that people are exploring other options for creating hot dark beverages that taste at least somewhat similar to coffee, but it’s also entirely possible that synthesized caffeine makes its way into other beverages entirely. Obviously there’s tea as a substitute, but there are also lots of soft drinks and energy drinks with caffeine.
So long as caffeine remains cheap, increasing price of coffee will likely be met with caffeinated substitutes that have nothing to do with the coffee plant.
