I believe that companies package products like this because it is easier to distribute. It is also easier for them to sell. They know it will likely expire before you use a quarter of it. That is all inbuilt into their model. Waste. They know you will throw it out, go back to the store, buy some more and waste it again. They don’t care. They want that. There is no reason to not have smaller packages except profits.
Honestly, there’s a lot that goes into it, logistics costs, packaging costs, average usage, apparent value, etc. are all taken into account. The manufacturing and distribution cost of a 100ml bottle isn’t really much less than a 250ml one. If someone see’s a 100ml and 250ml sitting next to each other, with the actual price difference, they are vastly more likely to buy the 250ml… even if they’re only going to use 75ml. It seems like a “better deal” and thoughts of “what if I need it for something else? I’m not driving all the way back here for it!”. Combine that with “there’s a finite amount of shelf space” and the grocer isn’t going to want to stock both if 90% of the time people just buy the 250ml.
Smaller packages can be more wasteful. If you double the volume of a box you only need about 1.6 times more packaging. So assuming the same material was used for both packages, larger packages are more efficient.
I believe that companies package products like this because it is easier to distribute. It is also easier for them to sell. They know it will likely expire before you use a quarter of it. That is all inbuilt into their model. Waste. They know you will throw it out, go back to the store, buy some more and waste it again. They don’t care. They want that. There is no reason to not have smaller packages except profits.
Honestly, there’s a lot that goes into it, logistics costs, packaging costs, average usage, apparent value, etc. are all taken into account. The manufacturing and distribution cost of a 100ml bottle isn’t really much less than a 250ml one. If someone see’s a 100ml and 250ml sitting next to each other, with the actual price difference, they are vastly more likely to buy the 250ml… even if they’re only going to use 75ml. It seems like a “better deal” and thoughts of “what if I need it for something else? I’m not driving all the way back here for it!”. Combine that with “there’s a finite amount of shelf space” and the grocer isn’t going to want to stock both if 90% of the time people just buy the 250ml.
Smaller packages can be more wasteful. If you double the volume of a box you only need about 1.6 times more packaging. So assuming the same material was used for both packages, larger packages are more efficient.