creators who bake in their sponsorships are USUALLY paid upfront for the space.
Sure, although if they have a promo code they’re usually getting a percentage kickback from that as well. That’s what the whole Honey scandal was about, PayPal injecting affiliate links and stealing commission from the very people they had paid to advertise their service (and also everyone else).
It doesn’t affect them getting paid, that’s correct.
But It does negatively affect their stats which can affect their ability to grow and get that video/their channel seen more. Youtube tracks things like retention and watch %, it matters.
Tomska comes to mind as a pretty hilarious example - not just because he turns them into skits, thats normal enough. He had a whole saga trying to figure out how far he could push the boundries of the VPN company sponsoring him before they would start intervening. It started off simple enough, with the South Park philosophy of “Add provocative stuff so they cut that, rather than the jokes we like.” Rather than editting they script, the approved it as is. He thought it was funny, and took that as a challenge. After increasingly crass and violent ads (on-brand for him, and with appropriate content warnings) eventually ended up going so far as to include an ad that even he considers way too far. Said ad later had to be editted out of the video it was included in. In my opinion, despite obviously being very all ads, its collectively some of the funniest content hes made.
finally someone who gets it. there are some creators out there who actually make interesting bits out of their sponsorships
I think it’s also good to remember that, creators who bake in their sponsorships are USUALLY paid upfront for the space.
Meaning, just skip that shit if it’s not for you. They already got the money.
At least, this is how I have come to understand sponsorships.
Sure, although if they have a promo code they’re usually getting a percentage kickback from that as well. That’s what the whole Honey scandal was about, PayPal injecting affiliate links and stealing commission from the very people they had paid to advertise their service (and also everyone else).
It doesn’t affect them getting paid, that’s correct.
But It does negatively affect their stats which can affect their ability to grow and get that video/their channel seen more. Youtube tracks things like retention and watch %, it matters.
Maybe there are 5% of channels that produce interesting ads, but:
Tomska comes to mind as a pretty hilarious example - not just because he turns them into skits, thats normal enough. He had a whole saga trying to figure out how far he could push the boundries of the VPN company sponsoring him before they would start intervening. It started off simple enough, with the South Park philosophy of “Add provocative stuff so they cut that, rather than the jokes we like.” Rather than editting they script, the approved it as is. He thought it was funny, and took that as a challenge. After increasingly crass and violent ads (on-brand for him, and with appropriate content warnings) eventually ended up going so far as to include an ad that even he considers way too far. Said ad later had to be editted out of the video it was included in. In my opinion, despite obviously being very all ads, its collectively some of the funniest content hes made.
He’s his videos recapping the saga:
links
Dear Surfshark, Please Fire Me
Dear Surfshark, Please Forgive Me
I disable Sponsorskip on Some More News because I like watching Cody chug that disgusting looking green stuff. I’m a simple man.
Internet Historian is a good example
Internet Historian is also, unfortunately, a Nazi. Or at the very least alt-right and full of dog whistles.
It’s a shame, because his content—even the stuff he outright stole—was funny. But the evidence is staggering if you look for it.
Edit: Here’s a good summary from the old site.