Like most rugged stuff the phone seems to be aimed at businesses which is probably why they don’t advertise it more broadly. I doubt most consumers have much interest in rugged devices. Since they are usually mediocre or even bad in many everything aspects that consumers seemingly care a lot about. Like camera, weight, size, and display.

It’s a cool phone though.

https://news.samsung.com/global/introducing-the-galaxy-xcover7-galaxy-tab-active5-the-perfect-blend-of-durability-work-continuity-and-productivity-for-todays-enterprises