I watched it years ago, so going from memory… it’s definitely a bit of a gimmick, but the idea is that if you slice up your steak on your cutting board then the seasoning will transfer to your steak all over - not just top and bottom.
The YouTuber (Adam Ragusea) has acknowledged that it’s a gimmick and he doesn’t prepare his steak this way. Since th video came out several years ago, he’s actually become a really good food science YouTuber (which this video definitely was not).
I also want to stand out, so I season my shit 4 hours after dinner.
PS. Did anybody ever watch the video? Is there some vaguely valid reason or is it just some pretentious bullshit?
Yes, the valid reason is monetizing pretentious bullshit.
I watched it years ago, so going from memory… it’s definitely a bit of a gimmick, but the idea is that if you slice up your steak on your cutting board then the seasoning will transfer to your steak all over - not just top and bottom.
The YouTuber (Adam Ragusea) has acknowledged that it’s a gimmick and he doesn’t prepare his steak this way. Since th video came out several years ago, he’s actually become a really good food science YouTuber (which this video definitely was not).