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No, it’s a fucking ad.
Of course this is an ad. But it’s art.
Check your title
It’s a figure of speech.
It’s certainly visually impressive.
It might be serving a dual purpose though - it’s a more dynamic experience for the viewer, than just a list of the upcoming shows, but it’s also a technique that allows them to repeatedly lean on the mega-hits (Stranger Things & Squid Game), while yadda-yadda’ing the rest of the content (consisting largely of stuff purchased from broadcasters, mid films, and a graveyard of cancelled TV shows).
