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Cake day: February 4th, 2025

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  • I get the logic here but I just don’t think most people think like this. Products are called the “Honda Accord” and the “Apple iPhone” and the “Cordless handheld vacuum” for a reason.

    Maybe these code names make sense for the actual engineers working on them. But only the nerdiest of the nerdiest of nerdy consumers will remember a couple of these names. In my line of work I’ve spent a couple decades with a ton of regular folks, non-techy people. You might be surprised how many of them can barely remember what number of iPhone they’re on, and don’t even think about asking them which version of iOS is installed.

    TBC: This is not a knock against people who aren’t neck-deep in every industry of every product they own. I couldn’t tell you which engine is in my Hyundai Tuscon or which generation of motor is in my cordless vacuum.

    I just think these names are gibberish, probably greenlit by people who don’t think about this stuff. But they aren’t effective names for regular consumers.