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Be.
Never realized it was a young girl holding the salt. Who the hell sends their kid into a rainstorm wearing ballet flats and a thigh high dress to get groceries? At least force some sweats on her. Drops are flying damn near sideways.
She just got caught in a Spring time rain. No biggy.
The history behind this logo is fun. Apparently the company was one of the first to use an anti-caking agent. So what she’s really doing is showing off the salt. It’s free flowing. That level of moisture would cause their competitor’s salt to turn into a brick.
The tagline was
When it rains, it pours
Just realised I’m old enough to have seen this go through three cycles of internet memes.
It should have a sign on it like “est. 2002” or something.