Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • magic_lobster_party@kbin.run
    2·
    4 months ago

    Natural language instructions to machine instructions? I’d certainly be careful with that, and want to both contextualize and test-confirm it works well enough for the use case and context.

    I’m imagining it to be quite limited. Mostly to talk with appliances in a way that’s more advanced than today. Instructions like “gradually dim down the lights in living room until bed time”, or “dim down the lights in the living room when the we watch a movie on TV”.