As someone who works in taste, people tend to overestimate their tasting abilities. Alcohol free beer, meatless snacks, etc. When presented without focusing attention to taste, people generally don’t notice.
If you give both options and are forward about it they will be 50% correct in discerning the ‘alternative’. Realization comes more clearly in the absence of physiological change (no inebriation, no caffeine effect).
However if people do find out you’re cheating them you can sell legit product all day, but people will still doubt you. So don’t expect long term business.
Um, the smell alone is a dead giveaway, since alcohol has a very distinct smell. I don’t drink alcohol, but I assume the taste of alcohol is similarly distinctive.
They’re probably more similar, but there’s no way they can mimic that distinctive alcohol smell (same smell in wine and liquor). I’d take a bet any day that I can distinguish any AF from regular beer, provided the regular beer is at least the typical 4-5% ABV.
Oh I don’t dispute people can distinguish it by taste. Like I said, if not informed of the possibility that the beer is NA (or the coffee decaf) most people won’t notice. When informed of the possibility less than half of people can distinguish it relyably.
But most people are shure they would distinguish the taste any day of the week, and the chance is biggest that they can’t.
I still find that surprising, do you have stats that you can link?
The smell of alcohol alone is very distinctive, so I don’t think most would need to even taste it to know it’s AF. It might fool them if it’s served in an area with a lot of alcoholic drinks nearby, but even then a quick sniff should make it plainly obvious to me and, I assume, most people. I don’t have a particularly keen sense of smell (my wife smells a lot of stuff I don’t notice), so I don’t think I’m special here.
For instance, people do genrally even exihibit ‘drunken’ behaviour, even though they have had no alcohol.
But genrally people are very addamant they can distinguish by taste their ‘own’ brand from others. If you do a blind taste test of lagers you’ll find out that most people are not able to pick their preferred brand. This is also not only amateurs, even sommeliers get fooled easily: https://www.realclearscience.com/blog/2014/08/the_most_infamous_study_on_wine_tasting.html
Taste is just very difficult and personal. Thats why people are overly confident on their own taste, but generally people tend to mimic each others tastes, as the Sideways movie tanked interest in Merlot and increased interest in Pinot Noir https://winebusinessanalytics.com/features/article/61265/The-Sideways-Effect .
Like I said some people are very good at tasting, but generally people overestimate their abilities, a true blind taste test is very fun and informative. You should do it with friends!
Beer doesn’t usually smell of ethanol, it smells like hops and yeast. Since most AF beers are built to model light ales anyway, I can hardly tell. I’ve also gotten really into mocktails lately and with the right mixes of bitters and syrups most of them are significantly better than real cocktails. With those, that gasoline taste of ethanol is noticeably absent in a good way!
I know exactly how caffeine affects me though, and would pretty quickly realize I’d been given decaf.
Really? I don’t drink, so maybe I’m more sensitive to the smell, but beer of all variety has the same alcohol smell that wine and liquors have. Yeah, there’s hops and yeast in there as well, but there’s also that alcohol smell.
I actually like that smell oddly enough, but it’s very distinctive. I’m also very used to the smell of yeast (we bake bread fairly often) and malt (I love AF malt beer), but I’m not as familiar with the smell of hops, so I just assume that’s the “beer” smell I’m smelling.
As someone who works in taste, people tend to overestimate their tasting abilities. Alcohol free beer, meatless snacks, etc. When presented without focusing attention to taste, people generally don’t notice.
If you give both options and are forward about it they will be 50% correct in discerning the ‘alternative’. Realization comes more clearly in the absence of physiological change (no inebriation, no caffeine effect).
However if people do find out you’re cheating them you can sell legit product all day, but people will still doubt you. So don’t expect long term business.
Um, the smell alone is a dead giveaway, since alcohol has a very distinct smell. I don’t drink alcohol, but I assume the taste of alcohol is similarly distinctive.
Old style AF beers had a distinct malty musty smell. But with new techniques AF beers can be indistinguisable. Certainly if hop foreward
They’re probably more similar, but there’s no way they can mimic that distinctive alcohol smell (same smell in wine and liquor). I’d take a bet any day that I can distinguish any AF from regular beer, provided the regular beer is at least the typical 4-5% ABV.
Oh I don’t dispute people can distinguish it by taste. Like I said, if not informed of the possibility that the beer is NA (or the coffee decaf) most people won’t notice. When informed of the possibility less than half of people can distinguish it relyably.
But most people are shure they would distinguish the taste any day of the week, and the chance is biggest that they can’t.
I still find that surprising, do you have stats that you can link?
The smell of alcohol alone is very distinctive, so I don’t think most would need to even taste it to know it’s AF. It might fool them if it’s served in an area with a lot of alcoholic drinks nearby, but even then a quick sniff should make it plainly obvious to me and, I assume, most people. I don’t have a particularly keen sense of smell (my wife smells a lot of stuff I don’t notice), so I don’t think I’m special here.
Most of it is from personla experience, however there have been some areas of research in the matter
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6286248/#R51
https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1360-0443.1988.tb03979.x
For instance, people do genrally even exihibit ‘drunken’ behaviour, even though they have had no alcohol.
But genrally people are very addamant they can distinguish by taste their ‘own’ brand from others. If you do a blind taste test of lagers you’ll find out that most people are not able to pick their preferred brand. This is also not only amateurs, even sommeliers get fooled easily: https://www.realclearscience.com/blog/2014/08/the_most_infamous_study_on_wine_tasting.html
Taste is just very difficult and personal. Thats why people are overly confident on their own taste, but generally people tend to mimic each others tastes, as the Sideways movie tanked interest in Merlot and increased interest in Pinot Noir https://winebusinessanalytics.com/features/article/61265/The-Sideways-Effect .
Like I said some people are very good at tasting, but generally people overestimate their abilities, a true blind taste test is very fun and informative. You should do it with friends!
Beer doesn’t usually smell of ethanol, it smells like hops and yeast. Since most AF beers are built to model light ales anyway, I can hardly tell. I’ve also gotten really into mocktails lately and with the right mixes of bitters and syrups most of them are significantly better than real cocktails. With those, that gasoline taste of ethanol is noticeably absent in a good way!
I know exactly how caffeine affects me though, and would pretty quickly realize I’d been given decaf.
Really? I don’t drink, so maybe I’m more sensitive to the smell, but beer of all variety has the same alcohol smell that wine and liquors have. Yeah, there’s hops and yeast in there as well, but there’s also that alcohol smell.
I actually like that smell oddly enough, but it’s very distinctive. I’m also very used to the smell of yeast (we bake bread fairly often) and malt (I love AF malt beer), but I’m not as familiar with the smell of hops, so I just assume that’s the “beer” smell I’m smelling.
Is this an exotic way of saying that you’re a chef?
No I’m a sommelier