I’ve heard these grandiose announcements over the last 15 years where it is already known that rural areas have rubbish broadband. Plans were announced, huge amounts of money were given to telcos , usually BT, and nothing happens in the rural areas but towns and cities get super fast fibre.
The telcos do not want to upgrade Comms infrastructure in rural areas as they are invariably sparsely populated so the profits don’t exist. But they’re happy to take the tax-payers money though.
With the onset of mobile phones, wired/fibre solutions become increasingly expensive and less likely in such areas and we’re still waiting for a decent signal.
And so it goes on.
Just as a counter: I live in a very rural part of the country, pretty sparsely populated and yet I get 1Gbps fibre. There’s a new company rolling out in the area promising 10Gbps, it’s kind of insane. So these programs do work.