When the buyer isn’t the user (which is most of the time), no there isn’t. Competitors try to win with great sounding features and other marketing BS because that is all the director will see. The users are then left with the product that has all the bells and whistles, but is terrible at doing what actually needs to be done. And the competition is the same, so they don’t really have much choice. Bell’s and whistles are cheaper than making it work well.
So you’re talking about SaaS / business tooling then? Again though, that’s just one of many segments of software, which was my point.
Also, even in that market it’s just not true to say that there’s no incentive for it to work well. If some new business tool gets deployed and the workforce has problems with it to the point of measurable inefficiency, of course that can lead to a different tool being chosen. It’s even pretty common practice for large companies to reach out to previous users of a given product through consultancy networks or whatever to assess viability before committing to anything.
When the buyer isn’t the user (which is most of the time), no there isn’t. Competitors try to win with great sounding features and other marketing BS because that is all the director will see. The users are then left with the product that has all the bells and whistles, but is terrible at doing what actually needs to be done. And the competition is the same, so they don’t really have much choice. Bell’s and whistles are cheaper than making it work well.
So you’re talking about SaaS / business tooling then? Again though, that’s just one of many segments of software, which was my point.
Also, even in that market it’s just not true to say that there’s no incentive for it to work well. If some new business tool gets deployed and the workforce has problems with it to the point of measurable inefficiency, of course that can lead to a different tool being chosen. It’s even pretty common practice for large companies to reach out to previous users of a given product through consultancy networks or whatever to assess viability before committing to anything.