I might be stupid, but doesn’t “double” mean there’s more of it?
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I would assume double chocolate means chocolate dough and chocolate chips. Double in essence, not in quantity. And 40% is referring to how many chocolate chips are in the dough.
If it’s milk chocolate the 40% is likely cacao content of the chocolate, not the percentage by volume in the dough
Only way to know is if OP shows the ingredients. That brand of frozen cookie dough, however, uses dark chocolate chips for the double and milk for the standard, so it’s unlikely.
Double chocolate if the cookies are chocolate and the chips are chocolate.
It’s been this way forever (I’m about 50).
Chocolate chip vs chocolate chocolate chip
Twice as many things have chocolate in it (the chips vs the chips and dough)
It still says 40% chocolate on both packages though.
I get how it would be frustrating for people who are reading it literally for the first time but I don’t think it was worded like that to be deceptive. Baked goods don’t have the most accurate names (Red Velvet comes to mind) and Chocolate Chocolate Chip/Double Chocolate Chip is a pretty common cookie
I my (extensive) cookie experience, double chocolate usually means the same amount of chips, but the dough part is also chocolate flavoured. Hard to tell in this instance, but the “double” cookies may be a shade darker.
In cookie lingo, double chocolate means the cookie dough is chocolate flavoured as well as having choc chips. Triple chocolate means the chocolate dough with choc chips also has a chocolate coating on the bottom.
No… chocolate coating is usually referred to as “dipped.” Triple chocolate cookies are usually (but not always) chocolate dough with chocolate and white chocolate chips.
Thank you, i did not know that
Bender: “I’m 40% chocolate!”
I heard him knocking on his chest after reading.
Does it maybe mean 40% cacao content chocolate?
Might be the photo, but it looks to me like top is vanilla cookie with choc-chip, while bottom is chocolate cookie with choc-chip, making it “double” chocolate.
Definitely could be clearer, but I don’t think they’re making the claim you think they are.
Yeah, that’s what a double chocolate cookie tends to be!
Then there’s triple, which usually has a devil’s food cookie with two kind of chocolate pieces.
That makes sense, but why wouldn’t they include that chocolate in the percentage?
My best guess would be because the chocolate cookies don’t contain any chocolate, but rather just cocoa powder.
Double chocolate
I might be stupid, but doesn’t “double” mean there’s more of it?
So, you’re saying maybe 50%?
That’s choc-flation for you.
Could also be two different types of chocolate (adding up to the same amount overall). Both packages are 225g, so the overall weight is certainly not doubled.
It’s not double chocolate.
It’s double choc
Which I’m sure is some marketing weasel word that has nothing to do with chocolate
nothing to do with chocolate
Double choc
Whats double choc?
Double choc on deez nuts!
Ex dee ex dee ex dee ex de
double choc
Muricans using anything but metric
Not supporting this marketing, because its bullshit. but
They could double the chocolate but also double the cookie dough
Thus technically you’re getting double, and its still 40% of the cookie.
Its just you also get double the dough.
Actually if the number is based on the amount of dough than you’d get the same conclusion, so that also makes no sense (it’s still “40%”).
you lost me at the american brand. blech
That’s just marketing, they were produced in germany and shipped to austria
as someone who has to suffer overt patriotism daily, it kinda makes me ill.
