EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, “…Advertising has an opportunity to be a meaningful driver of growth for us.” He then continued, “…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences.”

  • taladar@sh.itjust.works
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    6 months ago

    All those same marketing techniques are also employed with actual elections.

    My point was that “voting with your wallet” works, it is not a flaw in the method, it is a flaw in the low number of people employing it that it achieves so little. It is inherently no worse than all the other things you could do that you can’t convince anyone else to join you in when protesting company’s behavior. In fact I would go so far as to say that convincing yourself that you did something and then still buying their product is actually just giving in to those very same dark patterns you mention.