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It’s more likely MLB hasn’t developed an app for LGs platform than LG is blocking an app from their platform.
Probably because the app isn’t available for the os the TV is running. Your best bet is to not buy a “smart” TV unless it’s running android. If you happen to already have a “smart” TV, buy something like the shield and you can run all apps available for android without being stuck with the shitty os on whatever TV you have.
I don’t know of any exclusivity deals for apps. Haven’t heard of that being a thing.
It’s more likely an android versioning issue, where the app is too old to run on the TV.
OP is talking about LG, afaik they roll their own os. Probably not enough demand for whoever is behind the app to make it available on that os