Just finished watching MKBHD’s video “Small Phones are Dead and We Killed Them” yt indivio
I’m wondering, why is it that people buy big phones. Is it a conscious decision? Something that just unconsciously happened while selecting a phone? A lack of choice? What?
Does MKBHD really have a measurable effect on smartphone sales? I’d be surprised if that were true.
CC BY-NC-SA 4.0
Does any “influencer” actually influence stuff? Legit, I don’t know. Advertising generally is more about raising brand familiarity, it doesn’t usually make people go out and buy things.
But I would guess that he has an impact on the tech enthusiast community, and I feel like that would trickle down. And there’s people like me, I’m not really an enthusiast, but I like to read up on things before I make a big purchase, so I watch his videos when I’m in the market for a new phone or whatever, and then don’t watch his videos for a couple years, until it’s that time again.
Tbh, that’s me too. Every few years it’s time to buy a new phone and MKBHD is the go-to channel to filter out candidates
It does make me very curious now. They do make a living, so they must be influencing somebody.
CC BY-NC-SA 4.0