• Hegar@fedia.io
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    2 个月前

    Ugh this BS marketing ploy is unfortunately clever.

    Matt berry’s a perfect choice, you summon him with the shout: Eye Kee Ah, there’s an alan wrench sword and a meatball helm. The ikea/sweden/viking/nord connection is there, and so is the encumberance/home clutter connection.

  • kbal@fedia.io
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    2 个月前

    Intriguing, but there doesn’t seem to be any way to download it except through Bethesda’s “creation club” so as a Skyrim mod it’s a bit of a failure. Pretty good as a marketing stunt, though.

    • renegadespork@lemmy.jelliefrontier.net
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      2 个月前

      I don’t like Creation Club as a concept, but since the mod is free anyway, this seems like the best way for all platforms to use it since it’s built into the game.

      • kbal@fedia.io
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        2 个月前

        It’s not a terrible choice as an additional way to distribute a mod for people who are into that sort of thing, I guess. Making it the only way means I’m definitely never seeing it.

        • Chozo@fedia.io
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          2 个月前

          Yeah fuck them for not giving us more ways to consume this advertisement, I guess.

          • boonhet@sopuli.xyz
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            2 个月前

            The job of the ad is already done, we’re discussing this. We’ve been reminded that IKEA exists.

            Now I’d like to actually play it since it’s hilarious.

  • hperrin@lemmy.ca
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    2 个月前

    I love Matt Berry’s voice so much, I don’t even care if it’s an ad, I’ll watch/play whatever he’s in.

  • ParadoxSeahorse@lemmy.world
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    2 个月前

    Anyone who’s ever seen these misappropriated into an institutional setting will know they’re actually made of literal cardboard.

    IKEA have inexpensive furniture made out of straight up wood and/or metal, which is also much better for the environment when it inevitably breaks.

    That said, this is hilarious

    • HugeNerd@lemmy.ca
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      2 个月前

      They also aren’t cheap. They sell inserts you can shove into each cubbyhole that are also mostly cardboard and toy-like hinges and handles.

      A 4x2 Kallax is 99$ and if you add a few inserts it easily goes into 200$. You can buy a much sturdier and larger metal wire-rack shelf for the same price and it will hold a lot more. (Home Depot)

      The Kallax is a nice presentation case for displaying things, it’s not great for storage.

  • dbtng@sh.itjust.works
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    2 个月前

    all my furniture except my couches and a few scattered thrift store/alleyway finds came from ikea. this whole idea does not offend me like others have stated.

    but fuk creation club.