What? Not everyone listens to the radio. Of those that listen to the radio not everyone listens to that station. Of those that listen to the radio, and listen to that station, not everyone listens to the same shows. Of those that listen to the radio, listen to that station, listen to that program, you need a guy to think “I better write that number down”. We’re talking a segment of a segment. I think it was national radio though, so there was plenty of coverage.

Some people did hear the number and some didn’t, the people that did gave the number to the people that didn’t . It’s easy to see how it would work.

Aside from the voicemails were some testimonials, either about trying to give a miss call immediately. Or, more awkwardly, the guy had already saved the number from the radio show (as the radio fake line), in a surprising amount of self awareness. So it didn’t always work, just enough to fill a segment every now and then. It was just a satire of pick up culture in the mid oughts… Between the 3310 and the iPhone anyway