I think the equivalence doesn’t apply, because a car is a functional product and you should expect price to correlate with added features.
Indie games, as well as AAA, can offer similar quality levels at wildly different prices, so price doesn’t (shouldn’t) enter the equation imo.
Quality, possible enjoyment and my tastes are what I take into account when buying a game or not, not its price point, so that might be the difference.