What I take away from these testimonies is that, again, the people in charge show that they have little understanding of and zero respect for the skills and craft of creatives — and in this case also programmers. We always knew that, but it is next level offensiveness to demand that skilled professionals use a subpar technology to “generate” ideas, designs and code.

The art director who forgets all his learned process of idea development and instead just prompt Mid journey until he sees something he likes (but which his staff will have to backward engineer to make sense of) is a terrifying image of things to come. Fortunately I’m long out of the corporate creative treadmill.