Language matters.
The President is empowered by a Congress controlled by a narrow majority. Rather than the individual they have chosen, I am pissed at the Republican party. And disappointed in the American people. The guy? He was always that way and would have continued to be so at a safe distance from the levers of power without his enablers.
It is the American and especially Republican relationship with Canada that is important in this situation. Those are what endure, that person is only momentarily significant. So, where we can choose the narrative, I think that’s important to focus on.
Plus I suspect he likes the sound of his own name.
Canada and Mexico account for about a third of US exports. US businesses may be able to survive without them, but they sure won’t make the shareholders happy.