The Duff CEO with a Windows-Logo on his forehead: “Gamers use Windows because of its’ user experience not our de facto monopoly.”
Next Image: Duff CEO with Windows-Logo in front of a “Out of Business” sign. Subtitle: “30 minutes after SteamOS is released”
Edit: Yo, I’m not saying this is gonna happen. I just want to say that Windew’s UX sucks ass.
If SteamOS is ever launched for non-valve hardware, I would probably stop whatever I’m doing at work to get it installed
It was already launched for non-Valve hardware. Not for any hardware though, just a Lenovo handheld.
Copying my own comment from yesterday:
There was a comment thread in one of the Linux communities the other day talking about this mindset. Obviously the comments got a bit rude and unconstructive, but the point is that you can switch to something like bazzite now and most things will work pretty well, but if you’re holding out until it’s perfect then you’ll be waiting forever!
Awesome thank you I’ll check it out
It probably won’t be trivial but this is Lemmy, if you’re stuck there are hundreds of Linux nerds itching to help!
My old desktop has been demoted to console, and some time before Windows 10 goes EOL, I’m planning to try Bazzite on it. Seems like the closest we’ll get to SteamOS on any hardware in the near future.
Most people just use what’s in front of them. Apple takes on exorbitant costs to make sure marginalized people are the face of iphone. Microsoft takes on exorbitant costs to be the face of our soul crushing tech capitalism. What can linux represent and how can we leverage that to our advantage while taking down apple and Microsoft.
Apple takes on exorbitant costs to make sure marginalized people are the face of iphone.
What the hell are you talking about?
Conservative parody account based on the username. What the parody is remains to be seen
It’s actually just there to scare aware people like yourself. Kinda like a scarecrow.
If you know, you know.
Linux represents those that are free
In what world? The steam deck is almost 3 years old, Windows is still on top and it’s not even close
SteamDeck was also not a replacement for your gaming rig’s OS. SteamOS is.
Does steam deck not run Steam OS…? What the Deck was meant to do is irrelevant, the OS it comes with and the OS mentioned in the OP in no way shut Windows down
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I’m not really sure why it’s relevant to this conversation? But mainly game, homework, and 3d modeling stuff.
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I grew playing with a computer on the first Pentium generation, the only reason I tried to get Linux to work is one game that runs better on it because of shaders issues, when I’m done playing it I’ll probably delete my Linux partition.
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Sure, but the real goal is to get gamers off of Windows. We dont give a shit what the corpos use. SteamOS has a massive possibility to do that.
I feel like we’re having two different conversations.
The OP is acting like as soon as people “have the option” to switch to something else, they will, and Windows will be dead. SteamOS, however, has been a thing for a couple years now, and easily configurable Linux distributions for even longer, so saying that Windows is dead 30 minutes after release isn’t really wishful thinking, it just… Didn’t happen.
Your argument is that SteamOS has potential to upset the gaming OS market, which I’m not at all disagreeing with.
My comments had nothing to do with “what corpos use”, I’m talking about Steam’s user statistics. Over 90% of steam users are on Windows, and that’s with the incredibly popular Steam Deck taken into consideration.
Let it be clear that I’m not at all a Windows fanboy, I fucking hate the OS. I use it because I’m too lazy to set up Linux, and a few games I play are known to not work. Something SteamOS can change, but not something it already has.
We are talking sideways a little bit. OP’s joke won’t come true. But SteamOS has the potential to begin shipping on prebuilds if this traction keeps up. Why pay for a Windows license when we wanna game, y’know? In company time, thats a blink of an eye. Microsoft should be doing something, they are, but its not really going to matter. If this game focused OS jumps to desktop and is good. It has the potential to take over the PC gaming market. Especially if it makes everything Just Work. We’re probably on the same page in reality. Its not exactly there yet. But if there is gonna be a year of the Linux desktop. I’d put my money on Valve igniting it.
I think you’re kind of right. For now anyway.
It won’t make any difference until Valve releases SteamOS for general consumption on more than a handful of handhelds
No SteamOS is not a replacement for your gaming rig. The recent steamOS beta release is specifically for hardware manufactures that aren’t in the powered by steamOS program to test their HANDHELD hardware as well as users with non powered by SteamOS handhelds to test steamOS on their handhelds.
There has been a lot of people taking this as SteamOS releasing a linux distro for desktop gamers but thats not the case. I hope one day that will be the case but today its not and people jumping the gun will leave with a terrible linux experience.
I dont think a desktop flavor is far off at all. Plus, they backed Arch, which is upstream from SteamOS and Bazzite. No matter which way you slice it, this is a massive win for Linux gaming and accessibility for many reasons.
Yes a desktop compatible version of SteamOS might be coming in the near future but currently thats speculation and there is no evidence to suggest this is the case. Backed by Arch means nothing here, they are just using packages from the arch repo SteamOS itself is nothing like Archlinux.
The win for linux gaming is more hardware manufacturers shipping linux. Its not Desktop users moving from windows to SteamOS like this meme would suggest. I just want to clear this up everytime i see it because I dont think its good for new linux users to try SteamOS on their desktops in its current state.
Valve sponsored arch. Thats a huge deal.
Small correction: Bazzite’s upstream is Fedora.
F, thank you. I read one time that its steam deck like and my brain does wild shit.
Market share moves slowly.
Windows enshittification made me look if Linux had become a viable alternative.
Got a Steam Deck to try it out and was very impressed by how far it’s come.
When my Win10 desktop needs replacement in a year or 2, getting a Linux desktop.
When my Win10 desktop needs replacement in a year or 2, getting a Linux desktop.
What’s stopping you from installing Linux now? I don’t think you can just “get” a Linux desktop, though I’d be happy to be wrong.
If it ain’t broke don’t fix it.
Here is the news that you didn’t hear yet:
I saw that after my first comment, I’m still not really sure how this is supposed to mean the death of Windows. Another mobile PC device running SteamOS isn’t going to disrupt Window’s position (though it is of course nice to see more handhelds on the market running the OS), and Valve saying they’ll soon release a user-installable beta is nowhere near what some are making it out to be. People are acting like they just released a stable Linux distro meant to replace your main OS; the news is exciting, but it’s not the death of Windows, at least not for a long while.
The idea is that the deck is not a one off and as more devices come to run SteamOS specifically developers will take note.
No one said it’ll be the death of windows altogether, the meme and comments are saying it may be the death of windows for dedicated gaming rigs (meaning handheld pc gaming devices and dedicated desktop gaming pcs)
Proton is a much bigger deal than SteamOS itself. It’s what allows you to play Windows games on Linux – often with better performance than on Windows due to reduced overhead.
That’s all been available for a while. The cat is out of the bag
Year of the Linux
DesktopHandheldY’all have no idea how true this is. I just finished building my OC and installed CachyOS (Arch derivative). Got Steam running incredibly easily. I can play both Deep Rock Galactic and Helldivers 2 online multiplayer. The only tweak I needed to do was use a different version of Proton for Helldivers 2 (which would’ve been the default one, but Cachy has its own Cachy one).
I don’t know when the last time y’all have tried to play games on Linux is, but it is genuinely trivial. Even Nvidia drivers are easy now.
I just installed mint on a little gaming PC connected to my TV. Set it up to boot straight to steam with big screen mode. The only thing that is a small chore was installing xpadneo for my controller and downloading many many gigs of games into it.
Even Nvidia drivers are easy now.
What about VRR and HDR support?
If VRR is VR I don’t use VR so I don’t know, and my monitor doesn’t support HDR.
VRR is Variable Refresh Rate. Its a nice feature that let’s GPUs talk to compatible monitors so that you dont get duplicate, wasted, or torn frames. The monitor adjusts its frame rate to the GPU and the GPU doesn’t render more than the monitor can handle.
If Microsoft has a monopoly on gaming it’s not because they’ve made an effort to build one. It’s just that MacOS and Linux have never been actual competition. Linux because the user base was so small that making games for it was a big financial risk. SteamOS devices could change this but I doubt it.
And Apple just wont put the effort in for some reason. I’m sure they could make a huge dent on the market, as every iPhone and iPad with Apple silicon are pretty capable of running modern AAA games with a few tweaks, as are their computers. But they just won’t invest in making porting easier and cheaper and refuse to pay more devs to bring their games to the platform or to build a proper gaming division to support them. I’m convinced that Tim Cook just thinks gaming is for losers and doesn’t want it associated with the brand in any way.
The meme is not about how great Linux is, but how shit Windows is, jeez. 🙄
Requisite “you don’t need to wait for SteamOS” post.
Gamed on Linux for over 2 years. The time is now. Shit just works (mostly).
Shit just works (mostly).
That’s the “damning with faint praise” that has been the bane of Linux since slackware came on 500 floppies.
Sometimes that “mostly” is just “oh, you have to do this simple thing that is in a FAQ once and then you’re golden”. Other times it’s “oh, that hardware isn’t supported, so I guess you don’t have a usable video card”.
I think what many of us are hoping with when it comes to SteamOS is that a few of the remaining really sharp edges get sanded off. And, just maybe, there will be a tipping point where the smoother the experience, the more people use it, and the more people use it, the smoother the experience will be.
Frankly I just shouldn’t have put the mostly. I’ve literally had one issue in the last year. Point is: just try it.
What distro do you recommend if it’s a machine mostly used for gaming?
I’ve primarily been using PopOS, which has been fantastically stable and very easy. I have an all AMD system, but my understanding is that the nvidia version of Pop also makes some of the nvidia driver stuff a lot easier.
I also play on Arch sometimes, but realistically you probably don’t want bleeding edge stuff if the point is just making sure games work. That’s where the relative stability of something like Pop / Mint / even just pure Debian comes into play.
If you’d otherwise just be waiting for SteamOS to drop: Bazzite. It’s the closest thing to Steam OS, but with a better Desktop mode when you want to switch to that.
Bro I had to spend 4 hours on forums trying to figure out why Windows won’t reboot into BIOS. It’s linked to the Fast Start option that won’t turn off without rebooting into BIOS.
My whole family largely uses Linux as our daily driver - ages - 40, 38, 18, 9, 7
The only one not running Linux is my 38 year old wife.
HOWEVER - my 9 year old got an occulus for Xmas, and suddenly we are dual booting and that’s a real shame.
you can often get better performance on the same games with the same hardware.
Because there’s a reason why Linux does not randomly use the disk like Windows does
Back when I was still on an HDD the difference between NTFS and ext4 was night and day.
I remember having the need to defragment my drive on windows every few months, or Batman Arkham Asylum would actually start to lag and stutter trying to load textures.
Meanwhile World of Warships, another texture heavy game, would load significantly faster when I tried it on Linux because surprise surpsise, ext4 doesn’t fragment until your disk is nearly full.
Windows honestly gg ez’d it’s way out of making a newer FS with the advent of SSDs, but there was a period of time where upgrading to Windows 8 would blow up your drive usage to 100% the entire time the PC was on.
NTFS is imo even worse than exFAT because at least exFAT didn’t eat your disk alive
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I’m glad gaming has come so far but it still fuckin sucks. Waiting hours for shders to compile, all the bandwidth used to download those shaders. Then the game still runs like shit compared to windows.
Don’t get me wrong. I still only use Linux and have for like 8 years. But that doesn’t mean it’s not shite. But I don’t really game like I used to. My main issue is applications like Adobe and CAD software. We need that to support Linux
Have you been playing the dead space remake? FreeCAD just made a big leap BTW (to be fair I was happy enough using it before, but I understand people’s complaints)
Hey so im not sure if this applies to you but ive been told to skip the shaders compile and it works just fine. I found that to be true for linux mint with steam. Apparently its not really doing anything? I could be wrong.
If you are talking about the dialog box that comes up before a game loads in steam.
Ye. Sometimes it works if I skip but some games stutter like crazy without it
I have subpar performance in some games but i dont think any steam games. Ill pay attention next time and maybe compile if its not working well. Honestly wasnt sure if it was an nvidia driver thing, proton thing, or apparently a shader thing lol
Recall is the final straw for me. If there really is no way to permanently disable it then I’m going to have to get used to Linux/SteamOS. Which sucks because I really do seriously value things just working and not have to dig for hours to fix random issues with every little program I want to use. :/
Honestly, as someone comfortable with Linux already, but running Windows because of games, it was the last straw for me in a bigger way. A bunch of people up and down the chain at Microsoft thought recall was a good idea, and didn’t need really basic safety features at launch. Not only is that very poor judgement, but what they think I want and need is so far disconnected from reality that following their upgrade path is a huge risk.
Maybe they’ll put switches in to disable Recall, but maybe they’ll want to take them away for my own good at some point in the future. Maybe they’ll do so silently. I know there’ll be an adjustment curve, but I’d rather be in control of it rather than let the people who thought Recall was a good idea updating my OS internals. I’ll never install Windows 11 on a device I own, and I’m not holding my breath on future versions at this rate.
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You will like Linux then because on Linux, unlike Windows, you can figure out why stuff goes wrong and then fix it for good instead of randomly having reappearances of the same problem (barring hardware issues like overheating of course but that affects all systems equally).
That’s the best part of using Linux, you get actual error messages that can be figured out. Windows tends to just say “an error occurred” or “something went wrong.” I dual boot for a couple games and Windows drives me crazy. It keeps trying to install updates, something doesn’t work, and it then uninstalls the update next reboot. No idea what the problem is.
At least we didn’t have to look at goddamn Ads in the menu. Also the AI “”“integration”“” fucked up things pretty badly. Sometime you just need a simple, light, OS to do your thing.
This is the main problem right now.
People want to return to a lighter simple Windows OS, but Microsoft is making that increasingly hard to access. The LTSC version of Windows 10 is close(No AI, No Ads, and minimal telemetry that can be disabled), but they dont sell it to the public unless you buy 5 copies, and
there is no LTSC version of Windows 11 yet.looks like they finally released it a couple months back, but people are unhappy with it.Linux offers an alternative, but compatibility is still a huge issue despite the impressive gains Wine and Proton have made in the last few years.
The reality is that if you have a Windows PC you can basically guarantee that you can install anything you might want(barring hardware limitations). You can often make that software work on Linux too, but there is always some tinkering involved and the general public doesn’t want to deal with that, nor do they want to change to a FOSS alternative.
And if you like playing certain games with kernel anti-cheat, the only way you’re getting away from Windows is on console. Unless gamers jumping from Windows to Max/Linux increase by improbable orders of magnitude, that’s not changing anytime soon.
Why do steam users act like their game company and their billionaire is somehow their friend?
Because monopolies are good when it’s one that I like!
It’s not a monopoly and it’s certainly one of the best services out there so if GabeN has a spot in the line, it’s at the back of it.
If Steam isn’t a monopoly because the Epic Games store and GoG exists, then Windows isn’t a monopoly because Mac and Linux exist.
Look, I like Valve. They are better than the vast majority of big game companies out there. They aren’t perfect, though, and they definitely have a monopoly on online PC game distribution. We shouldn’t be blind to that.
There are people using Windows who would very much rather not use Windows but need to because it is the only way to use given software. I haven’t heard of anyone who would very much rather not use Steam but has to in order to access a given game.
In this regard Windows has more in common with Epic and their paid exclusives than Steam.
There are also people using Steam who would very much rather not use Steam but need to because it is the only way to use given software. So many Steam exclusives.
I remember a time when I wanted to play Portal and the only thing in the physical box was a code and a Steam installer.
Just because it is a monopoly you like doesn’t mean it isn’t a monopoly.
I remember a time when I wanted to play Portal and the only thing in the physical box was a code and a Steam installer.
Your argument that Steam is a monopoly involves you purchasing a game from somewhere other than Steam?
Yes, buying from somewhere else and still being forced to install Steam just to be able to play it.
Which still doesn’t disprove the monopoly claim. Steam can be a monopoly even if people like to use it. Valve could very well change in the future. We can hope for the best, but we’re basing a lot on the continued goodwill of a single company.
Steam is a “monopoly” because some devs don’t bother selling their games on other stores. If they wanted to make their games available on other stores tomorrow they could do so very easily.
Windows is a “monopoly” because certain software is not compatible with other OSs, if the devs wanted to make them available on other OSs tomorrow that would be very difficult.
Epic is a “monopoly” because they are legally binding devs to not make their games available on other stores. If they wanted to make their games available in other stores tomorrow they are legally not allowed to do so.
Which is to say if Valve changes in the future and becomes shit companies and users can easily leave for other platforms.
Steam is a monopoly because if devs try to sell on other stores, they will make less money. It’s a feedback loop. We buy games on Steam because all the games are there, and devs put games on Steam because all the customers are there.
Epic actually tried to get around this by offering very lucrative exclusivity deals to devs. That still didn’t work.
Every time I say stuff like this it’s like 50/50 if people downvote or not.
I wouldn’t say monopolies are good, but there’s a difference between monopolies existing because the one at the top is actively preventing others from offering the same services, versus the monopoly existing because no one else is capable/willing to doing it. How do you resolve the latter without forcing them to offer a worse service?
Because it’s a Linux distribution. They’re forced to be our friends because of a brilliant legal tactic that has been working marvelously. For Steam itself we have to trust a billionaire pinky promise that he won’t enshittify. But if Linux becomes a major gaming platform, it could be a major turning point for free software adoption in general.
So steam has had 20 years to enshitify, in that time they have always remained a privately held company and have made choices to ensure long term growth. I imagine at some point (like after gaben hands over control) they could go public and obtain their very own collection of worthless bloodsucking vampires, but i imagine that would be quite awhile, and hopefully by then they will have removed windows death grip from gamers throats.
Enshittifying is usually the process of monetizing a platform that is running at a loss to build a user base. Steam is not running at a loss, they are making a killing as is.
Thats not always the reason why a platform monetizes poorly, thats the most common reason, but there is always room for people to get greedy and begin demanding short term profits, being privatly held is a decent barrier to this process though.
Yes capitalism is a shit garbage system, steam got lucky and started their platform before others noticed the market would exist and could grow organically. The root of enshittification is that is how the game is played today; a few companies all have to operate at losses in a game of “investment capital runway chicken” to attempt to become a monopoly and then rug pull their user base to monetize.
Can you imagine a world where governments gave 2 shits about their people, identified this as a losing game plan for the world, and came up with some form of legislation against this kind of market nonsense. Fuck it would be awesome to see real businesses growing naturally off of success, and not synthetically off of capital. Yes I realize that wont happen. God damnit i fucking hate unregulated capitalism.
This is definitely a rising tides affect all boats thing or whatever the phrase is (that might be a bad thing, idk). I definitely chalk up how great it is now to SteamOS.
I’m not but they have done a lot to make gaming on Linux more viable.
Happy cake day!
I don’t, its just valve demolishes apple and microsoft in the “don’t be hostile to your users” category
It’s windows derangement syndrome, sadly afflicts many on the lemmyverse
Am I missing something? The meme says “Windows bad” not “Valve is our friend.”
I don’t need Steam to win, I want windows to lose.
Meh the Linux conversation has been going on as long as I remember and windows is still king. But Linux can play games now so who knows where the wind will blow.
iOS and Androids are the king now.
People don’t buy computers nowadays.
I’ve considered Windows a toy OS for decades because the only use case anyone can legitimately make for needing to use it is to play games.
Cries in professional CAD-Software-User-Noises
Honestly Onshape is great and works in browser
Some of my customers would skin me alive knowing that I upload their Data to some online CAD Service… sorry.
I like FreeCad
I wish I would. I feel like my dependency on windows holds me down professionally.
Ah, there’s Adobe and maybe some 3D modelling software
Adobe is sadly huge for design professionals. Also fuck Adobe
Yes and also yes
I was looking at Ubuntu studio which can work with adobe filetype, but i wouldn’t switch unless i had a backup machine with adobe software just in case.
Autodesk is huge as well. Also fuck Autodesk
Fact. I only still use it because of game compatibility.
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I’ve used several CAD solutions as a toolmaker. And tested even more. All Windows only. I wear the sackcloth and ashes of FreeCAD at home because
1: It’s free and I don’t need to buy a subscription. Billed monthly or annually-- your choice. I can use FreeCAD as I see fit.
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It does NOT require me to store my data in the cloud. I have worked on things that were trade secrets.
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If my internet connection goes down I can’t access my work with the full ability to manipulate it.
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I absolutely detest the clown car UX that is Fusion 360. I don’t want to click an icon and get a dropdown menu that’s a dozen entries long, then click one of those and getting a submenu that’s ANOTHER 6 entries deep. Ain’t nobody got time for that shit.
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Learning difficult things does not scare me.
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Among consumers, sure. But they also have put decades of effort into understanding how business buy and pay for software and computers.
Oddly enough, the rise of software as a service I think has led to Linux being a more viable option for business use. For my work, I’d still be personally missing MS Excel but that’s because I hate LibreOffice Calc with a passion. I cannot understand some of their keybindings which are not changeable. But so much of what I use these days is just in web browsers.
Yeah, it’s true. I don’t think that’s by accident either. The “evil” in Google’s “Don’t be evil” motto was at least somewhat inspired by Microsoft. Now, you can argue about how evil Google has become, but even very early on they saw Microsoft as a prime adversary. That meant not tying themselves to Windows in any way, and it also meant building a lot of capabilities into Chrome that made it so that people weren’t tied to Windows. That has opened the door to SAAS being a thing that happens in the browser, and not in GUIs written in Visual Basic, or something that is tied to the MS platform, which means you’re more and more able to do your normal work on Linux.
I am able to run Linux in a M365 company, and whether Google or Microsoft had more influence on the current state of things, it IS nice that the whole suite works great right there in Firefox.
Member when instant messaging, email, and cloud file storage didn’t need to be deeply integrated into the OS? I member.
I think one reason I really like Lemmy / Mastodon is that they remind me of the days when people ran their own IRC servers, and/or Jabber servers and when that was a normal and standard way to communicate.
Yeah, and you interacted with them on your PC. So I thought you might like this anecdote.
I’m totally accustomed to using my phone on the fediverse. Voyager ftw. But, just yesterday I relocated my main PC so that I could use it with a cantilever lap desk on my end of the couch. In my household we tend to hang out together in the same room all the time, so this is a game changer.
Plus it’s only been a few weeks since I switched this former Windows gaming PC over to Linux Mint. So all the massive UX improvements that brings still feel fresh and impressive for the stuff I use it for. Been running linux on my work machine much longer.
It’s a proper old man PC setup. My feet are up and I am typing on my old full-sized mechanical keyboard that has the circuit board inside mounted to a slab of metal. I can feel my beard turning gray!
I don’t really understand this buzz about Steam OS displacing Windows.
Windows is a general purpose computer OS; whereas Steam OS is a game-platform OS designed for the Steam Deck and similar devices. It doesn’t seem to be the same use case. Obviously Steam OS could be used as a general purpose OS, if you just switch modes and install this and that software… but then what are you waiting for? There are already heaps of high quality general purpose Linux OSs already designed for that purpose. Linux Mint is a drop-in replacement for Windows, and has no problems whatsoever with games.
I mean, if you want to use Steam OS on your main computer, then that’s fine - but I just don’t really see a reason to use that rather than something that is already available, and already a desktop OS rather than a console OS.
Don’t make me tap the post title.
I mean just saying it’s optimistic is insufficient. “Fever dream fantasy” is closer.
You do understand what the joke is about, do you?
Why don’t you explain the joke and we’ll see
That Window’s UX is shit and no one uses Windows for its’ UX?
Oh… Is that funny? Ok
Still beats gnome, lol, tee hee, jajaja
Ok. Yes. I guess this wasn’t quite the right place for me to post my piece.
A large amount of non-gaming work that people do on PCs these days is inside a web browser. A chromebook would do fine. In fact, a lot of IT departments prefer it because it’s a locked down environment by default.
Maybe some people only use their computers to play games? I don’t know. I’ve been wondering as well. Pretty much any modern distribution works fine.
It’s the OEM effect behind it. If Valve offers it as an OS anyone can use (which they are trialing by giving it to ASUS), then it is more likely for both users and OEMs to trust it as a platform, meaning devs would be incentivized to support it and users would be more likely to switch off windows.
I could be wrong, but I think what they really want is for a PC OEM to pick up SteamOS so that it markets to the general audience. They’re beta testing it in the handheld market because of the steam deck’s success.
If people get to use it truly out of box, the market for it will grow.
As of now, most Linux users are here because they have a knack for tech and trying things. Most computer users are not like this and will cling to even subpar experience because its familiar.
Windows can keep kneecapping itself all day, but linux desktop will only expand rapidly if both companies and users see immediate value (it’s always been there, but hard to convince).
What kind of apostrophe use is
its’
?!
That’s how I learned to use the posessive pronoun of “it”.
Possessive it is “its”
It’s = it is
English s weird
Great meme though!
“it’s” always means either “it is” or “it has”.
“its” implies possession.
In general, apostrophe is used for:
- Contractions (don’t, won’t, she’s)
- Possession (John’s book, the dog’s bone)
- Plural possession (dogs’ bones, teachers’ lounge)
Never use apostrophes for regular plurals
(he has so many pencil’s)Unfortunately, the rules for apostrophes in English are made up for each individual word. Lots of native speakers get it wrong, and I don’t know how non-native speakers could possibly keep it all straight.
So… am I wrong?
Yes. It should be “its”.
That I believe is only for plurals, such as:
(one) cat’s paw vs (multiple) cats’ paws
It, however, is not a plural, otherwise it would be “they”. Though I must admit I’ve probably made the same mistake myself.
