Logitech CEO lays out the potential future of the mouse and keyboard. Logitech is working on a forever mouse that has a subscription-based model.

cross-posted from: https://lemmy.world/post/18112704

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

  • leisesprecher@feddit.orgEnglish
    0·
    4 months ago

    Let’s be honest here, the HID business has absolutely no innovation in the near future. There’s nothing they could meaningfully improve, so the need to either release marketing driven products or pull you into a subscription.

    • MudMan@fedia.io
      0·
      4 months ago

      Hah. Are you kidding me? There are people out there spending hundreds of dollars on DIY keyboards and fancy keycaps. Microsoft started selling $200 console controllers and now it’s a whole market segment.

      She has the right idea with making unreasonably expensive mice, she just hasn’t realized the Linus Tech Tips fanbase can be tricked into buying one of those every six months with enough influencer lubrication, so she has no need for a subscription model.

      • leisesprecher@feddit.orgEnglish
        0·
        4 months ago

        And what exactly is innovative about that? They’re trying to replicate a Model M. A keyboard older than most keyboard users.

        Mechanical keyboards are gimmicks, nothing more.

        • MudMan@fedia.io
          0·
          4 months ago

          Exactly.

          And they sell like hot cakes and are a sustainable market segment full of boutique houses and specialty retailers.

          You can absolutely substitute luxury and design for feature innovation in tech accessories and make money.

          • leisesprecher@feddit.orgEnglish
            0·
            4 months ago

            This is a niche. Logitech doesn’t make its billions in revenue selling a handful of specialty keyboards. And that trend will subside soon, too.

            Logitech makes money by selling hundreds of millions of generic mice, keyboards, webcams, etc. That’s where the money is. And if these devices don’t break, why buy new ones? A 20 years old usb mouse is still perfectly usable (I’m using one right now), that’s not good for business. So either you have to cater to fads like mechanical keyboards, which don’t really add anything, or sell crap like subscriptions.