Ffs
Yes change the name and iconic logo of a huge corporation, that will go over great.
If he hadn’t demonstrated his incompetence earlier I’d think it was intentional.
I still think there’s a bit of intent to destroy the company but it’s kinda hard to tell.
There’s a woman over on Mastodon making the argument that he’s trying to destroy it so it can’t be used to organize left-leaning political action (fundraising, activism, issue messaging, etc) any longer. She makes a compelling argument.
I don’t buy that. He tried to cancel the purchase. He’s also losing money, and so it’s definitely not a 3D chess.
Not only that, it would have been easier and cheaper to just shut the whole thing down after taking ownership. His very public (mainly by his own tweeting) stewardship of Twitter is damaging to his reputation, and the reputation of his other businesses. The reality is, he just is that dumb.
I saw this article posted in another thread and it seems to explain a lot. Not sure how close it is to reality, but it looks like nostalgia is at least a partial reason for this change.
Yep. Fucking nostalgia.
If your goal is to reduce cost why would you waste money doing a rebrand… so dumb
I believe his main goal is turning Twitter into something of an “everything” site where he’s looking to combine the likes of Facebook, Instagram, TikTok, YouTube, Discord, and Venmo/Paypal into a single service. I don’t know if it was his goal when he bought it or if it has any chance in hell of working, but that’s something he at least said (while probably drunk) fairly recently.
Was Twitter ever really a left leaning platform in the first place? It pretty much always felt like it was filled with Russian bots and maga shit.
So I guess good job Musk for burning down a shit website? Lol
As a side note, Mastodon is legitimately fantastic. The community there is genuinely nice.
