[Image: https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25324847/Screenshot_2024_03_08_at_9.32.47_AM.png?quality=90&strip=all] Ahead of its IPO, Reddit announced a set of tools for businesses that want to be more active on the platform — including the ability to see which subreddits are mentioning a brand. For businesses, Reddit says it’s a way to “establish and grow a meaningful organic presence on Reddit.” In other words: the brands are coming.