Summary

A Harris poll found that 24% of Americans have stopped shopping at favorite stores due to political stances, with Democrats (45%) leading in consumer-driven boycotts.

The trend follows corporations rolling back DEI policies in response to Trump’s presidency, triggering backlash from liberal shoppers.

Target, Walmart, and Amazon have scaled back diversity efforts, prompting boycotts and activist scrutiny. Meanwhile, Costco, Microsoft, and Apple have maintained DEI commitments.

The growing political divide in corporate policies has led some consumers to disengage entirely from the economy, choosing to spend less overall.